By microsoft office

Книга eleven Steps to Create a profitable site eleven Steps to Create a profitable website Книги internet дизайн/разработка Автор: Microsoft Год издания: 2007 Формат: pdf Издат.:Microsoft Страниц: sixty four Размер: 3,4 Язык: Английский 34 (голосов: 1) Оценка: Microsoft place of work reside Small company and Startup kingdom are dedicated to supporting marketers commence and nurture their companies via supplying suggestions that may be positioned into motion instantly.

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If you don't see the keywords you feel are important to your business, take another look at your content to give those words greater prominence. 2. Traffic summary: The Traffic summary page gives you a great snapshot of your traffic data, and it also drills down on both visitors and page views. Views tells you exactly how many times a page was visited. Visitors tells you how many unique users came to the site or page in a specified time frame. 3. Are your pages revolving doors? Unlike your place of business, your Web site offers people as many doors as it has pages.

Are our products or services clearly displayed? 8. Is our shopping cart easy to use? Do you trust it? Copyright © 2007 StartupNation, LLC 47 9. Are all forms easy to understand, fill in and send? 10. Do you like how our Web site looks and works? If not, why? If you have trouble getting volunteers to step forward, offer them a gift card, restaurant coupon, even discounts on your products. The important thing is to get potential users to review your business Web site. Testing on Different Platforms and Browsers Just because your Web site looks great and runs smoothly on your Windows Vista machine in Internet Explorer doesn’t mean it will look the same on Firefox, a Mac or other browsers or operating systems.

Making sure your Web site is built in a way that allows search engines to find it and read the text on every page. Building content on your Web site that other Web sites – especially those that speak to your target audience – will point links to. In some cases, using pay-per-click advertising to augment your SEO efforts can be an effective way to pay for search engine visibility. How SEO Works Most crawler-based search engines have three key ingredients: • • The spider or crawler that seeks out a Web page, reads it and follows links to other pages on the site.

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