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Additional info for Article-Innovative Marketing Strategies after Patent Expiry The case of Gsk-s Antibiotic Clamoxyl in France
A leader in the field 01 car audio products, aims to make your car a moving concert hall. The company's logo of five stripes preceding its ear. Today it is a leader in the field of ear brand's market franchise has been expanded to with the luxury Italian sports car Lamborghini and include car security systems and mobile phones as by the slogan "sonic excellence'; as drivers weil as innovative products such as the world's worldwide, especially Alpine's younger, music- smallest CD changer, the first in-dash 3-CD changer loving customers, instantly recognise both the and car navigation systems - wh ich combine world's fastest production car and Alpine as audio, visual and telecommunications technologies pinnacles of high performance.
Lt has over 120 franchised scoop shops in 19 American states and four in Canada, a joint venture (Iceverks) in Karelia, Russia, and a licensee in Israel. The brand covers super premium all-natural icecream made from fresh Vermont milk and cream, low fat and non-fat frozen yogurt, and icecream novelties. Although Ben and Jerry's produces traditional flavours, it is particularly associated with its innovations, its newest flavour being Chubby Hubby, a concoction of chocolatecovered peanut butter-filled pretzel nuggets in a vanilla malt icecream with a fudge and peanut butter ripple.
His w ill binds his company to this tradition, stipulating that the company's assets be administered for public benefit purposes. By the end of 1992 disbursements had reached some DM 477 million (approx. f207 million). lt is a classic example of brand British Petroleum extension applied to variations of the same product. Whether Company plc, one of the world's it is simply a question of sticking one piece of paper to another or more complicated operations involving bonding largest petroleum pottery, metals, rubber or other materials, there is a brand of and petrochemical Bostik to do every job.
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