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This is not the end. In this paper, we have managed to link the (useful) theories of learning to the field of strategic innovation. However, a lot of work needs to be done in terms of formulating the managerial issues of strategic innovation in terms of organisational learning, formulating hypotheses and research questions of this managerial work in practice, and testing the latter. We are in the process of doing this and look forward to presenting some of the results soon. Sum-up questions for chapter 3 • Discuss the definition and outline the concept of strategic innovation • Give examples of how Strategic innovation can be understood as a proactive repositioning of an organisation • Give examples of how Strategic innovation can be understood as the creative thinking process leading to a proactive repositioning • Why has Strategic innovation risen to the top of the agenda of top managers and academia in recent years?

We are in the process of doing this and look forward to presenting some of the results soon. Sum-up questions for chapter 3 • Discuss the definition and outline the concept of strategic innovation • Give examples of how Strategic innovation can be understood as a proactive repositioning of an organisation • Give examples of how Strategic innovation can be understood as the creative thinking process leading to a proactive repositioning • Why has Strategic innovation risen to the top of the agenda of top managers and academia in recent years?

This is a complicated matter because there are property rights involved. As such, a truly digital business model – and iPod is based on such a model – is usually relatively easy to conceive and very complicated to execute. It is obvious that Apple have had to acquire a lot of competencies in IPR in order to get to a point where they can actually sell music digitally. Furthermore, a number of competencies in marketing via the net have had to be developed. 4. Why? As always this is a complicated matter to answer from the outside.

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Business Model Design by Bookboon.com


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