By Rick Jamison, Kathy Schmidt Jamison, Brian Solis

ISBN-10: 1617300071

ISBN-13: 9781617300073

ISBN-10: 161730008X

ISBN-13: 9781617300080

There exists an underlying tendency within the geek international to be skeptical approximately social media, in particular approximately its function in whatever severe or mammoth. probably that's basically average, on condition that your ordinary geek has fine-tuned analytical talents and antennae which are constantly as much as discover snake oil. And but not anyone, now not even the geekiest geek, can come up with the money for to disregard the chance and the ability that lies in deploying social media for advertising and marketing know-how, either to geeks and to the remainder of the realm. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison discover the more and more very important function that social media performs in know-how advertising efforts. They lucidly proportion the way you, in a tech business plan, research or implementation position, can harness its strength to your corporation. Peppered with actionable knowledge from begin to end, this enlightening e-book kicks off by means of highlighting a truism that's frequently overlooked--the proven fact that social media has been made attainable merely via geek innovation. Geeks have created this exact, robust medium of conversation simply as they've got created and enabled each digitally-based type of inventive expression that makes social media attention-grabbing, enticing and renowned. Geeks are not anything if now not clever. to allow them to speedy be dropped at delight in the worth of something which could support them in inventive technical problem-solving, in development a strong point of view of the massive photo, or find a extra fascinating position or group or set of difficulties to paintings with. and that's precisely what social media is; a device that no know-how marketer, geek or non-geek, can manage to pay for to be with out. during this hooked up age nobody--geeks least of all--can have the funds for to miss the galvanizing functions of social media, all made attainable through geek skills, intelligence and perception. interesting and informative, the authors of Social Media Geek-to-Geek very rightly indicate that there's no rulebook or guide or IT division for social media. however the incisive and convenient quantity they've got prepare definitely comes on the subject of filling that hole.

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Additional resources for Social Media Geek-To-Geek: Practical Insights for Technology Marketers

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Shades of Originality As you're making "I like this and I don't like that" decisions, what do you do with the concepts and ideas you really like? You can't just steal other people's work. Even if you could, you probably wouldn't want to become a me-too follower who lacks original ideas of your own. That's not to say it's somehow illegal or in bad taste to be influenced by the work of others. With regard to the architecture of a web site, there's not much new under the sun that can, or should, be called totally original.

Best practices help to achieve and maintain alignment within teams by creating a common understanding of the constituent parts of the overall program, and they're invaluable in helping to orient new people who may join the team at a later time. Best practices can be captured and documented in formats ranging from formal policies (see Social Media Policy in Chapter 3) to informal guidelines for internal use within your own team. "How to" guides can be particularly useful as a way of articulating specific processes or expectations for a social media program.

What holds the least? And what level of engagement seems most prevalent? • Where are you finding them? • Why are they there? Are they also in other spaces? If not, why not? • When is the highest level of engagement visible? • How are the most successful hosts out there working their magic? That last question can be admittedly maddening to try to answer, but it's worth taking the time to observe and model what's happening, and why. Through the process of observation, somewhere in the middle ground between things that you'll do the same, and things that you'll do totally differently will lie the unique voice that you'll bring to your own social media program.

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Social Media Geek-To-Geek: Practical Insights for Technology Marketers by Rick Jamison, Kathy Schmidt Jamison, Brian Solis


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