By Frans Johansson

ISBN-10: 1591844932

ISBN-13: 9781591844938

At the one hand we aren’t stunned by means of the uncertainty of way of life, yet at the different we think that luck should be analyzed and deliberate for. it's a revealing paradox. The impli­cations are explosive and so they obliterate each common sense proposal we have now approximately technique and planning.

The click on second is ready extremely simple yet hugely provocative rules. the 1st is that luck is random—far extra random than we want to think. the second one is that there are various particular activities that we, as contributors and firms, can take to cap­ture this randomness and concentration it in our favor.

According to Johansson, method, plan­ning, and cautious research can not warrantly powerful functionality; today’s busi­ness environments are a long way too random and intricate. but if you dig deep into the activities of profitable humans and orga­nizations, you’ll locate one universal subject. A turning aspect occurs—a significant patron symptoms on, a brand new competitor redefines the industry, an not going concept surfaces—and they take advan­tage of that serendipity to alter their destiny. give some thought to how . . .

Diane von Furstenberg observed Julie Nixon Eisenhower on television donning an identical skirt and most sensible, and the undying, based wrap-dress used to be born.
Microsoft home windows was once near to being close down till contributors met without notice at a celebration and adjusted the destiny of the world’s dominant machine operat­ing system.
Starbucks offered high-end brewing equip­ment and low through the pound until eventually Howard Schultz skilled his first latte in a café in Milan.
Nike was once stumped on the right way to invent a spike­less coach while a mythical working trainer poured latex on a waffle iron.

Each of those participants skilled a “click moment”—a infrequent element of chance that used to be thoroughly unforeseen. yet they capitalized on their success in ways in which paid off considerably and changed their organizations’ thoughts and the process their lives.

Johansson makes use of tales of profitable humans and corporations all through historical past to demonstrate the categorical activities we will take to create extra click on moments, position plenty of high-potential bets, open ourselves as much as probability encounters, and harness the advanced forces of luck that persist with.

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Additional info for The Click Moment: Seizing Opportunity in an Unpredictable World

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They’re lighter, cleaner, and more efficient than conventional cars, and have just as much power. We missed the HEV boat a decade ago and are playing catch-up. ’’ Rachel began. ‘‘Taylor Motors needs to apply Lean thinking in every part of its business. We’ve done pretty well in manufacturing. Now we need to go upstream and downstream. ’’ She let the words sink in. ‘‘We also need to do something extraordinary, to win back the customer’s trust. The two are connected. The former is the means to the latter.

Looking into mine, she said, ‘‘I see a long journey . ’’ If I wanted the job, I had my family’s support. As ever, they were putting my needs first. When we got home that night, I called Andy Saito. He listened quietly then suggested we have dinner at the Iron Horse, our regular hangout near NJMM. ’’ I asked. ’’ Andy responded. ’’ The following week I drove out of the NJMM parking lot and headed to Bill Quigley’s, an old, established dealership that had survived the purges of the past year. Dealers are a sore spot in the car business.

As ever, they were putting my needs first. When we got home that night, I called Andy Saito. He listened quietly then suggested we have dinner at the Iron Horse, our regular hangout near NJMM. ’’ I asked. ’’ Andy responded. ’’ The following week I drove out of the NJMM parking lot and headed to Bill Quigley’s, an old, established dealership that had survived the purges of the past year. Dealers are a sore spot in the car business. State franchise law prohibits us from selling directly to the public, so we have to sell through dealers.

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The Click Moment: Seizing Opportunity in an Unpredictable World by Frans Johansson


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